Who i am

I’m an experienced brand and marketing strategist, who’s worked across a number of clients and verticals in the region for the last 9 years - especially automotive, beauty & skincare, F&B and Destination. I’ve led Strategy & Planning departments at network agencies (TBWA and M&C Saatchi) and platforms (Snapchat).

I’ve won many effectiveness, creative and strategy awards in a career spanning 15+ years - from London to Dubai. In 2018, I was awarded B&W Planner Of The Year for MENA, and have also written the strategy for many campaigns that have picked up EFFIEs, WARC Effectiveness Awards and Cannes Lions (Adidas, Nissan, LIDL, Puck).

I believe strongly in the power of ideas, original thinking and creativity - but we need to put even more work into bringing these ideas to life, in the real world for real people to enjoy.

I pride myself in ensuring my work is as creative and thoughtful, as it is sharp and pragmatic. No fluff. Just Fire.

Contact

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