Nissan LEAF sales were flagging. People still had many reservations and the information out there was both bland and confusing.

We worked with Google to uncover the top 6 search queries for in-market car buyers. We then developed 6 pieces of comedic content, partnering with British comedian Joe Wilkinson, that educated the audience.

We saw sales increase over the following 6 months by 23% and amongst an in-market audience, we saw “confident to buy” increase by 12 ppts.